The concourses will be updated and every seat in the place will be new in time for the upcoming season.īy the 2016 season, the suite level will be rebuilt, a giant canopy that will protect 92 percent of the crowd from sun and rain will be installed, and the four new video scoreboards will be up and online. The facility is being gutted and rebuilt from the inside out.
When Walls says “new stadium,” he means the term literally. Ross made a decision to privately fund the new stadium as a commitment to South Florida,” Walls says. In the spirit of Joe Robbie, who opened the stadium with his own money in the 1980s, Ross is financing the improvements without taxpayer aid. The super-luxury additions at Sun Life Stadium are part of Dolphins owner Stephen Ross’ $400 million stadium renovation. “We did a lot of research and learned a good amount of people would love a luxury option.” “We think a lot of the success of the new luxury seating is unique to the Miami-Fort Lauderdale market,” says Jeremy Walls, the Dolphins’ senior VP/chief marketing officer.
Or, it could have been, except that the Dolphins’ new ultra-luxury boxes sold out almost as soon as they were announced. Sound good? It can be yours this coming season for a cool $75,000. Food hawkers bring you anything you want to eat or drink, still free. When you reach your seats they are spacious “living room” boxes, four padded chairs with every luxury you can imagine, including flat-screen TVs you control. Walking into the stadium, you pass grab-and-go food and drink, all free, including alcohol. You pull up in front in a lane designated just for you. Instead of piling your tailgating supplies into the trunk of your car, you linger over a second cup of coffee while waiting for the black Lincoln Town Car that will take you to Sun Life Stadium.
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